As you leaf through the Village Voice, you come across an ad that harps about “prima ballerina dance lessons”, which your little girl has been begging for, for the longest time. What’s more, it’s now very affordable, thanks to a summertime limited offer. Unfortunately, the dance school forgot one important detail: a number where you can book a slot.
While the aforementioned ad may look like a case of copy gone wrong, this is a reminder to many a business owner to make your company easily accessible to your market. What good is that line of men’s shoes you’re selling, if people don’t know where to buy them?
If you’ve got a customer service hotline, it might be a good idea to include it in your ads. Apart from this, your website should have a contact form where buyers can place their orders. And if you have a Facebook or Twitter page, constantly post the channels where customers can order your wares. And your Live Chat app might come in handy for order taking services and reservations call center support.
While you’re advertising your customer care call center hotline, website reservation page, e-mail address, or Instant Messenger ID, make sure that there’s a live contact center rep to attend to customer needs. Nothing is worse than having a slew of numbers that are either busy or unattended.
Show customers where to reserve/order. Doing so may just make your princess the dancing queen she’s always dreamed of.