Have you ever noticed how a lot of establishments, such as Starbucks, ask for your name when taking down your order? This has prompted many a patron to give names such as Lady Gaga or Michael Jordan, just to see the other customers get a kick once their “names” are called. Whether you’ve done it or not, you have to admit that it is quite fun, isn’t it?
The good news is that you don’t need to be a Starbucks to offer your clients’ personalized service. Your phone reps handling order taking services can, for instance, ask for their caller’s name, to properly address them during the course of the conversation.
Aside from this, you might want to take note of customers’ birthdays when signing them up for such things as a new mobile phone plan. This way, you can make them feel like they’re “friends of the business” each time you send them a birthday or Christmas card. Moreover, constantly keep in touch to get their feedback, and even send them some info on your latest offers. And “meeting” them with a warm greeting each time you encounter them shows that you remember them—no matter how large your customer base grows.
Doing your best to go beyond customer numbers, and giving customers the personal touch will give them more than just a kick; it can lead to making them customers for life. And can even give you more numbers—oh, we mean, customers.